When to ignore the roadmap and just go where the money is…
In the early days of any startup, every ounce of effort should be spent building the coolest, slickest, most awesome product ever invented.
But at some point, the gears of progress need to downshift, and those big ideas need to hibernate for a while before they reemerge to propel your startup to world-changing status. At some point in your product lifecycle, definitely before the growth curve kicks in, momentum stops being about the cool factor of the product. Success is no longer tied to the demos and the MVPs and the early adopters.
Startups can be particularly vulnerable to market fluctuations, but strategizing and running lean can go a long way to helping keep things afloat.
Startups are famous for doing big work on a small budget that pushes society forward, often succeeding against the odds. In fact, small businesses and the startups behind some of them are responsible for creating 1.5 million new jobs each year in the U.S.
Research in the field of machine learning and AI, now a key technology in practically every industry and company, is far too voluminous for anyone to read it all. This column aims to collect some of the most relevant recent discoveries and papers — particularly in, but not limited to, artificial intelligence — and explain why they matter.
Recent research has shown that manufacturing leaders are keen to make start-up collaboration part of their business strategies. The Manufacturer’s Joe Bush reports.
A survey of 100 UK manufacturing leaders, conducted by Digital Catapult at the end of last year, showed that manufacturers are increasingly looking to partner with start-ups to stimulate innovation, with nearly three quarters of manufacturing leaders (73%) saying that collaborating with start-ups is part of their long-term business strategy.
As a startup, you may want to run your business as lean and efficient as possible. You would like to ensure you’re squeezing all the profit you can and prevent unwanted expenses and losses. After all, your funds are limited, and the risk of going down in a few months is still high.
The current buzzword in the industry nowadays is digital transformation. It’s lauded as the best way to improve a company’s efficiency and profitability. For a startup, it seems like the holy grail of success. However, it’s a costly and risky solution.
If you’ve been a part of the startup ecosystem in the past 10 years, it’s difficult not to notice that software as a service (SaaS) companies are getting a lot of time in the limelight. Unlike many passing startup trends, the attention that SaaS is getting doesn’t seem to be going anywhere.
Blockchain is one of the fastest-growing technologies in the world of startups, with a new report revealing that 10% of early-stage startups are focused on the technology. Blockchain ranks alongside artificial intelligence (AI), big data, and robotics as the fastest-growing technology trends.
Known for its breathtaking landscapes, Malta is more than just an archipelago in the middle of the Mediterranean Sea. As one of the world’s smallest and most densely populated countries, it’s a location of choice for many tech entrepreneurs, making it a small but growing startup hub.
Startups have a seemingly intractable problem: a lack of diversity. Despite research showing that diverse founding teams have a higher rate of return than white founding teams, one characteristic of startups remains relatively unchanged: the dearth of BIPOC and women founders, investors, board members and counsel in the venture capital (VC) ecosystem.
Every startup today needs to leverage marketing technology to be able to grow, scale, build strong customer relationships and keep up with competitors. However, not every startup has a huge marketing budget, and most can’t afford to spend those dollars on consulting fees and solutions that may not meet their needs in the end.
Most investment-seeking entrepreneurs believe that projecting massive profits is the best way to impress investors. Many entrepreneurs also think that investors will immediately sign a check if they come up with a groundbreaking idea, far from the mainstream offering.
The coronavirus pandemic had an immediate impact on startups across the country. While some had to reevaluate their business models entirely, others flourished. Now, as the country starts to emerge from the pandemic’s grip and the “great reopening” continues, business for many startups is expanding and fast.
Building a website is laying the foundation of your startup’s marketing strategy. However, a foundation alone is not enough. It’s what you build on that foundation that really matters.
When you hire a marketing consultant, you don’t necessarily expect to wind up discussing your life’s purpose. Yet, that is what Spanish marketing expert and entrepreneur Alex Barrera often ends up doing with startup founders who hire him to help improve their pitch. They think they are going to get help convincing investors, and they do, but the byproduct of the process is that they reframe their startup’s vision.
Earlier this week an investor asked me why women can’t just get VC funding. “Am I missing something?” he asked. I took a deep breath and dropped the facts about the culture and economy of men funding men.