TECH 101 Buzz Words: Digital Transformation
Basic Understanding
Digital transformation uses technology to reimagine business processes and customer experiences to meet the requirement of changing markets.
Why is it important?
Digital transformation helps savvy marketers reach their targets at a lower cost and improve the customer experience. It prevents businesses from being left behind or crushed by the competition.
Digital transformation assists an organisation to keep up with customer demands and compete better in an environment that is constantly changing due to technology evolutions.
Companies that don’t seek the benefits from digital transformation will find it difficult to improve and compete in the workforce.
