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Brace For Impact: How Augmented Reality Is Going To Change The Automotive Industry

Brace For Impact: How Augmented Reality Is Going To Change The Automotive Industry

It’s no surprise that the automotive industry’s enthusiastic adoption of augmented reality (AR) technology in the development of new cars today is a reflection of its continual quest for innovations.

Over the last few decades, we have seen the automotive industry play a significant role in the growth of an economy and society at large. Thanks to intense rivalry and competition among the manufacturers, as well as the wealth of new security and innovative features offered with the latest car models, this industry keeps offering something new every year.

Entrepreneur November 2, 2022
Augmented Reality In The Operating Room: AR-Enabled Headsets For Intraoperative Use

Augmented Reality In The Operating Room: AR-Enabled Headsets For Intraoperative Use

Patient safety during and following surgery has improved in recent decades as a result of several factors. These include the widespread use of checklists, the implementation of quality improvement and team-based care models, and the introduction of measurement tools for monitoring performance and outcomes. More recently, the ability to leverage patient-level data has informed observational analyses, predictive modeling and artificial intelligence. The insights from these have elucidated, for example, which surgical approaches and techniques are most effective depending on patient characteristics and risk factors.

Forbes October 25, 2022
THE ROLE OF AR AND VR IN THE DEVELOPMENT OF THE METAVERSE

THE ROLE OF AR AND VR IN THE DEVELOPMENT OF THE METAVERSE

The metaverse is at the top of the list of innovative technology ideas that have emerged during the past year. The idea quickly attracted both fans and detractors since it raised more questions than it did answers. It’s time to determine what the metaverse is if you haven’t already joined one of the sides: is it a more evolved form of virtual reality or something else different? Without VR/AR technology, is it even possible? How does this work in your favor? Let’s proceed gradually.

Analytics Insight October 3, 2022
How AR is changing the way brands connect with their customers

How AR is changing the way brands connect with their customers

It is anticipated that the market for augmented reality is expected to reach $454.73 billion by 2030, indicating a CAGR of 40.7 percent, from a projected value of $14.84 billion in 2020.

Evolution would be the perfect marketing buzzword if there ever were one. As consumers access more sophisticated technologies, traditional marketing tactics are no longer effective. Modern marketers must adjust to the rapidly evolving media and the technological world to appeal to consumers. One development that marketers need to be aware of is augmented reality (AR) technology.

Financial Express September 19, 2022
The HR Tech revolution in 2022: How augmented technology is re-shaping people management

The HR Tech revolution in 2022: How augmented technology is re-shaping people management

The constantly evolving technological landscape has fostered the advancement of all organizational aspects, especially human resources (HR). Functioning as an innovative game-changer, the technological revolution is re-shaping people management and transforming conventional HR policies and practices.

While many organizational departments prioritised digital solutions for business processes, the Covid-19 pandemic pushed the HR industry to rethink its operations. This enabled the prioritization of digital tools such as management software, cloud computing, artificial intelligence (AI), and machine learning (ML) in the realm of HR.

The Times of India September 12, 2022
Augmented tech can change the way we live, but only with the right support and vision

Augmented tech can change the way we live, but only with the right support and vision

Augmented reality technology has the ability to transform society and individual lives, particularly in health care and mobility.
As much as visual and hearing aids are a part of our lives today, implant technologies could become the norm in future.
Stakeholders in society will need to agree on how to ethically make these amazing technologies a part of our lives.

World Economic Forum August 22, 2022
Augmented Reality Is the Next Frontier for NFTs

Augmented Reality Is the Next Frontier for NFTs

Augmented reality (AR) is shaping a new future for online interaction and asset ownership. This technology was a futuristic gimmick in sci-fi movies only a decade ago. However, recent developments see it expand and fuse with other next-generation innovations, such as non-fungible tokens (NFTs). This merger could irremediably impact our understanding of the digital economy, asset creation, trade, and control.

News BTC August 1, 2022
A new milestone in augmented reality: Functional contact lenses

A new milestone in augmented reality: Functional contact lenses

Thirty years ago, a group of human test subjects volunteered to try something for the first time – they climbed into an exoskeleton, pressed their face to a vision system, and manually interacted with a mixed reality of real and virtual objects. They were testing a prototype augmented reality system at Air Force Research Laboratory (AFRL) that enabled users to engage with virtual objects merged with the real world.

Venture Beat July 18, 2022